'Find a Greener Rhythm' is Virtue's first spot for Ikea since being tasked with leading the creative output for the Swedish retailer.
Directed remotely during lockdown, the ad encapsulates the interdependency between families and their homes. And it doesn’t shy away from lockdown. Instead, it seeks inspiration – a subtle ode to the new normal – showcasing how Ikea’s products can help create wellbeing at home.
There is an emphasis on the sustainability of Ikea’s products through the spot, which pinpoints ways people can improve the way they live.