Virgin Experience Days: advert-body-2
- Location:
With 'Gifts that make dreams come true', Virgin Experience Days has looked to eschew the tired category convention of 'memories' and showcase the magic of experience gifts.
Each of the four adverts feature a different experience: a track day, indoor skydiving, afternoon tea at the Four Seasons, and arts and crafts at the amazing MYO.
Virgin Experience Days hopes to capitalise on a consumer shift towards life-affirming experiences. The online spots will be supported by digital out-of-home throughout the Christmas period.
Credits
Head of Marketing: Liam Howard Jones
Creative Lead: Craig Francies
Campaign & Brand Manager: Robbie Povey
Digital Content Producer: Chloe Burrell
External team:
Production Co/Producer: Harry Pill
Director: Charlie Dennis
DOP: Tomas Frigstad
Editor: Harry Pill
Music: Steve Knight