Driven has created a new commercial for Vimto Soft Drinks to launch the brand’s new Remix range. With a strategy designed to engage and entertain teens the commercial features the brand’s “Vimtoad” character taking on a rival toad in a fruit fight.
Directed by Will Studd at Aardman, it takes influence from action movie scenes as the toads battle in a frantic exchange of two mixes of fruit - Grapes, Raspberries and Blackcurrants in original Vimto and Mangoes, Pineapples and Strawberries in Vimto Remix.
The action concludes with both toads landing a direct hit of fruit in the others face, so both taste the other flavour.
The commercial finishes with the line “New Vimto Remix. Seriously Mixed Up Fruit” and is voiced by British YouTuber Joe Sugg.
Creative Partner: Chris Lear
Additional Credits: Director: Will Studd @ Aardman
Media: MEC Manchester