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Audi: Audi Orchestra by Venables Bell & Partners

Client: Audi
Date: Sep 2017
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Audi of America is returning for the seventh year as the official automotive sponsor for the Television Academy for the 69th Annual Emmy Awards. To honor television history, the automaker has turned its cars into musical instruments for a three-spot television campaign, titled ‘Audi Orchestra.’

The spots feature the engine sounds of the new Audi R8 V10 plus, Audi TT RS, and Audi SQ5 models as they rev their engines to recreate theme songs of three television shows that have influenced pop culture and generations of cultural dialogue.

The 30-second spots, by Venables Bell & Partners, are set in a white concert hall and feature the autos on treadmills, revving in time and pitch to ‘Where Everybody Knows Your Name’ from Cheers, the Theme from Star Trek, and ‘Love is All Around’ from The Mary Tyler Moore Show.’ Real orchestral instruments, including harp and French horn, augment the gas-fueled players.

Credits

AGENCY: Venables Bell & Partners

FOUNDER, CHAIRMAN: Paul Venables

EXECUTIVE CREATIVE DIRECTOR: Will McGinness

CREATIVE DIRECTOR: Justin Moore

SENIOR ART DIRECTOR: Avery Oldfield

SENIOR COPYWRITER: Adam Wolinsky

DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen

SENIOR PRODUCER: Matt Flaker

HEAD OF BRAND MANAGEMENT: David Corns

BRAND DIRECTOR: Jon Phillips

BRAND SUPERVISOR: Justin Wang

BRAND MANAGER: Casey Warendorf

BRAND MANAGER: Hope Stadulis

GROUP STRATEGY DIRECTOR: Tonia Lowe

SENIOR STRATEGIST: Mike Riley

BUSINESS AFFAIRS MANAGER: Sametta Gbillia

BUSINESS AFFAIRS MANAGER: Yelena Kompaneyets

CREATIVE RESOURCE MANAGER: Jennifer Zhu

PRODUCTION COMPANY: RadicalMedia LLC

DIRECTOR: Daniel Askill

PRODUCER: Kathy Rhodes

EXECUTIVE PRODUCER: Jim Bouvet

PRESIDENT: Frank Scherma

HEAD OF PRODUCTION: Cathy Dunn

EDITING COMPANY: Rock Paper Scissors NY

EDITOR: Lorin Askill

ASSISTANT EDITOR: Andrew Berner

MANAGING DIRECTOR: Eve Kornblum

PRODUCER: Lisa Barnable

MUSIC COMPANY: Human

PRODUCER: Kamela Anderson

COMPOSER: Daryl Pinsdorf

CREATIVE DIRECTOR: Gareth Williams

FINAL MIX: LIME Studios

AUDIO MIXER: Rohan Young

AUDIO ASSISTANT: Ben Tomastik

EXECUTIVE PRODUCER: Susie Boyajan

PRODUCER: Kayla Phungglan

VFX/FINISHING: MPC

VFX SUPERVISOR: Gizmo Rivera

VFX PRODUCER: Jamie Loudon

VFX ARTIST: Mercedes Paulino

VFX ARTIST: Vivian Wei

VFX ARTIST: David Ince

EXECUTIVE PRODUCER: Karen Anderson

TELECINE: Company 3

COLORIST: Stefan Sonnenfeld

SENIOR PRODUCER: Katie Andrews

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