Date: Nov 2017
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‘Parking Lot’ is the holiday TV commercial that Audi will be releasing this year. The commercial focuses on some of the pain points that go along with the holiday shopping experience – ie finding a spot in the parking lot.

It features two fathers, in search of the ‘it’ gift for their kids, duking it out in their Audi Sport vehicles for a coveted parking space at their local mall. It elevates the level of competition for the holiday season with precision automotive.

Credits

CLIENT NAME: Audi of America

BRAND: Audi

SPOT NAME: Parking Lot

AIR DATE: 11/15/17

AGENCY: Venables Bell & Partners

FOUNDER, CHAIRMAN: Paul Venables

PARTNER, EXECUTIVE CREATIVE DIRECTOR: Will McGinness

CREATIVE DIRECTOR: Justin Moore, Erich Pfeifer

COPYWRITER: Tedd Wood

ART DIRECTOR: Cody Pate

DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen

PRODUCER: Hilary Coate

BUSINESS AFFAIRS MANAGER: Sametta Gbilia

HEAD OF BRAND MANAGEMENT: David Corns

BRAND DIRECTOR: Jon Phillips

BRAND SUPERVISOR: Jessica Lo, Justin Wang

BRAND MANAGER: Hope Stadulis

BRAND COORDINATOR: Alexandra Kaye

SENIOR STRATEGIST: Mike Riley

SENIOR TRAFFIC MANAGER: Jermelia Holling

PRODUCTION COMPANY: Biscuit FIlmworks

DIRECTOR: Steve Rogers

EXECUTIVE PRODUCERS: Shawn Lacy, Holly Vega

LINE PRODUCER: Karen O'Brien

DIRECTOR OF PHOTOGRAPHY: Alwin Kuchler

EDITING COMPANY: Exile

EDITOR: Kirk Baxter

ASSISTANT EDITOR: Paul Jarolimekproner

EXECUTIVE PRODUCER: CL Weaver

PRODUCER: Remy Foxx

VFX/FINISH: ETC

VFX Lead Supervisor: Adam Watson

VFX EXECUTIVE PRODUCER: Kate Hitchings

VFX PRODUCER: Scott Boyajan

2d Artists: Adam Watson, Eric Mason, Dave Damant, Kevin Jones, Brian Magarian, Phoebe Britton, Gretchen Capatan, James Aguilar, James Gorman, Mikey Smith, Nicholas Hiegel, Steve Miller.

Digital Matte Painter: Dark Hoffman

CG Supervisor: Corinne DeOrsay

COLOR Co3

COLORIST: Stefan Sonnenfeld

COLOR PRODUCER: Katie Andrews

MUSIC COMPANY Barking Owl

CREATIVE DIRECTOR/Partner: Kelly Bayett

PRODUCER: KC Dossett

Music Arrangement: Barking Owl

SOUND DESIGN: Barking Owl

SOUND DESIGNER: Wylie Statemen/Harry Cohen

MIX Barking Owl

Mixer: Mike Franklin

TALENT:

• RS 3 Driver- Soren Brouwers

• RS 7 Driver- Will Green

• Santa- Jovial Kemp

• Security Guard- Michael Boucher

• Woman in Garage- Lindsay Ames

• Old Man- George Cheng

• Employee Pushing Shopping Cart- Lee Andrew Ross

• Mom in Aisle- Cyd Strittmatter

• Boy in Aisle- Joshua Gallup, age 7

MUSIC: Carol of the Bells by Peter J. Wilhousky

DRIVERS:

• Paul Dallenbach

• Greg Tracy

USAGE RIGHTS:

• Full Cut (:120)- 2 years global usage

• Lift (:15)- 4 weeks internet and industrial usage only (due to "It's beginning to look a lot like Christmas" end card line)