Audi of America: advert-body-2 by Venables Bell & Partners
- Location:
‘Parking Lot’ is the holiday TV commercial that Audi will be releasing this year. The commercial focuses on some of the pain points that go along with the holiday shopping experience – ie finding a spot in the parking lot.
It features two fathers, in search of the ‘it’ gift for their kids, duking it out in their Audi Sport vehicles for a coveted parking space at their local mall. It elevates the level of competition for the holiday season with precision automotive.
Credits
CLIENT NAME: Audi of America
BRAND: Audi
SPOT NAME: Parking Lot
AIR DATE: 11/15/17
AGENCY: Venables Bell & Partners
FOUNDER, CHAIRMAN: Paul Venables
PARTNER, EXECUTIVE CREATIVE DIRECTOR: Will McGinness
CREATIVE DIRECTOR: Justin Moore, Erich Pfeifer
COPYWRITER: Tedd Wood
ART DIRECTOR: Cody Pate
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
PRODUCER: Hilary Coate
BUSINESS AFFAIRS MANAGER: Sametta Gbilia
HEAD OF BRAND MANAGEMENT: David Corns
BRAND DIRECTOR: Jon Phillips
BRAND SUPERVISOR: Jessica Lo, Justin Wang
BRAND MANAGER: Hope Stadulis
BRAND COORDINATOR: Alexandra Kaye
SENIOR STRATEGIST: Mike Riley
SENIOR TRAFFIC MANAGER: Jermelia Holling
PRODUCTION COMPANY: Biscuit FIlmworks
DIRECTOR: Steve Rogers
EXECUTIVE PRODUCERS: Shawn Lacy, Holly Vega
LINE PRODUCER: Karen O'Brien
DIRECTOR OF PHOTOGRAPHY: Alwin Kuchler
EDITING COMPANY: Exile
EDITOR: Kirk Baxter
ASSISTANT EDITOR: Paul Jarolimekproner
EXECUTIVE PRODUCER: CL Weaver
PRODUCER: Remy Foxx
VFX/FINISH: ETC
VFX Lead Supervisor: Adam Watson
VFX EXECUTIVE PRODUCER: Kate Hitchings
VFX PRODUCER: Scott Boyajan
2d Artists: Adam Watson, Eric Mason, Dave Damant, Kevin Jones, Brian Magarian, Phoebe Britton, Gretchen Capatan, James Aguilar, James Gorman, Mikey Smith, Nicholas Hiegel, Steve Miller.
Digital Matte Painter: Dark Hoffman
CG Supervisor: Corinne DeOrsay
COLOR Co3
COLORIST: Stefan Sonnenfeld
COLOR PRODUCER: Katie Andrews
MUSIC COMPANY Barking Owl
CREATIVE DIRECTOR/Partner: Kelly Bayett
PRODUCER: KC Dossett
Music Arrangement: Barking Owl
SOUND DESIGN: Barking Owl
SOUND DESIGNER: Wylie Statemen/Harry Cohen
MIX Barking Owl
Mixer: Mike Franklin
TALENT:
• RS 3 Driver- Soren Brouwers
• RS 7 Driver- Will Green
• Santa- Jovial Kemp
• Security Guard- Michael Boucher
• Woman in Garage- Lindsay Ames
• Old Man- George Cheng
• Employee Pushing Shopping Cart- Lee Andrew Ross
• Mom in Aisle- Cyd Strittmatter
• Boy in Aisle- Joshua Gallup, age 7
MUSIC: Carol of the Bells by Peter J. Wilhousky
DRIVERS:
• Paul Dallenbach
• Greg Tracy
USAGE RIGHTS:
• Full Cut (:120)- 2 years global usage
• Lift (:15)- 4 weeks internet and industrial usage only (due to "It's beginning to look a lot like Christmas" end card line)