TfL: Together Against Hate by VCCP

With the nation’s capital hosting an extremely diverse population of more than nine million people, London has a rich history of openness and tolerance to a multitude of faiths, nationalities and backgrounds. However, despite this rich diversity being a source of pride and unity for many of us, hate crimes still occur across London’s transport network.

Launching across Pink News (digital display), Metro London (cover-wrap), Facebook and Instagram Stories ‘Serious Worrying Incidents’ is an integrated campaign, created by VCCP, VCCP CX and Wavemaker. An evocative campaign, it aims to encourage the public to take an active stance against hate crime across the TfL network and is part of a larger campaign that will look to tackle all incidents on the transport network, including staff abuse and drunken aggression.