Today, Domino's is partnering with Tinder as The Official Food of Tasty Chat-Up Lines, in a UK and Ireland first with the platform's new chat bot functionality.
Meet Dom Juan, your Valentine's Chat-Up Bot, who is here to help you get a slice of the action, serving you cheesy and saucy chat-up lines. Dom Juan will start to help as soon as you’ve matched with him, by feeding you lines that you can then send on to others. Featuring a cheesy selection of “a-dough-rable” puns, icebreaker questions, and hilarious gifs, he’s determined to get you a date.
Created by VCCP, with media planning and buying by Arena Media, for maximum impact this clever chat bot will be promoted across Tinder, emails, push notifications, Facebook, Instagram, Twitter, Spotify and on Domino's website.
Creative and Design: