The Drum Awards for Marketing - Entry Deadline

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Agency: VCCP
Date: Feb 2018
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Today, Domino's is partnering with Tinder as The Official Food of Tasty Chat-Up Lines, in a UK and Ireland first with the platform's new chat bot functionality.

Meet Dom Juan, your Valentine's Chat-Up Bot, who is here to help you get a slice of the action, serving you cheesy and saucy chat-up lines. Dom Juan will start to help as soon as you’ve matched with him, by feeding you lines that you can then send on to others. Featuring a cheesy selection of “a-dough-rable” puns, icebreaker questions, and hilarious gifs, he’s determined to get you a date.

Created by VCCP, with media planning and buying by Arena Media, for maximum impact this clever chat bot will be promoted across Tinder, emails, push notifications, Facebook, Instagram, Twitter, Spotify and on Domino's website.


Creative and Design:

Sara Soares

Maria Leiria

Sophie Clark

Matt Lever

Eve hard

James Coppeard

Will Aslett


Kirk Mechen

Mike Wright

Marta Navas


Bianca Eglinton

Zoe Botchin


Nathan Velaydhan

Claire Strickett

Gavin Mackie

Gethin James

Account Management:

Elise Bola

Laura Betts

Jess Aspinall

Gemma Griffiths