Domino's and Tinder: Domino's Valentine's Day Chat-up Bot by VCCP
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Today, Domino's is partnering with Tinder as The Official Food of Tasty Chat-Up Lines, in a UK and Ireland first with the platform's new chat bot functionality.
Meet Dom Juan, your Valentine's Chat-Up Bot, who is here to help you get a slice of the action, serving you cheesy and saucy chat-up lines. Dom Juan will start to help as soon as you’ve matched with him, by feeding you lines that you can then send on to others. Featuring a cheesy selection of “a-dough-rable” puns, icebreaker questions, and hilarious gifs, he’s determined to get you a date.
Created by VCCP, with media planning and buying by Arena Media, for maximum impact this clever chat bot will be promoted across Tinder, emails, push notifications, Facebook, Instagram, Twitter, Spotify and on Domino's website.
Credits
Creative and Design:
Sara Soares
Maria Leiria
Sophie Clark
Matt Lever
Eve hard
James Coppeard
Will Aslett
Production:
Kirk Mechen
Mike Wright
Marta Navas
Editorial:
Bianca Eglinton
Zoe Botchin
Planning:
Nathan Velaydhan
Claire Strickett
Gavin Mackie
Gethin James
Account Management:
Elise Bola
Laura Betts
Jess Aspinall
Gemma Griffiths
