Agency: VCCP
Client: Domino's
Date: Feb 2022
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To celebrate the day of love, Domino's is bringing back Dom Juan, your friend with tasty benefits this Valentine's.

Dom Juan launched on Tinder in the days leading up to Valentine’s Day and asked singles to match with him in order to start a conversation.

The bot was then able to feed users a selection of ‘cheesy’ or ‘doughmantic’ chat-up lines to try on their real matches, and hopefully find true love in the process.

The campaign was amplified with an integrated approach, including social, Spotify, influencers, CRM and PR. Dom Juan achieved over 2 million impressions on Tinder alone.