Cadbury: Twirl Orange Returns by VCCP

Cadbury is launching the world’s first-ever presale of a chocolate bar with the return of Twirl Orange in yet another limited edition launch on 18 August, in a campaign created by VCCP.

Last year Cadbury launched Twirl Orange as a limited-edition bar, and the British public went wild for it. Fans travelled across the country to find bars that began selling on eBay for hundreds of pounds, with Cadbury having to answer numerous tweets about whether the elusive bar even existed.

This year the bar is back, and to match the public’s anticipation, VCCP has developed a Glastonbury-style presale, giving superfans the chance to get their hands on a Twirl Orange before they hit the shops. To make the experience as authentic and democratic as possible, the presale features queue times and digital waiting rooms to ‘queue up’ for the bars. Just like a music festival, the campaign also includes impactful, screenprint style fly posters promoting the presale. Alongside this, there will also be large-scale takeovers on music venue billboards.