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WATCH ON DEMAND FROM 25 Jan 2021
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Cadbury: Freddo Treasures by VCCP

Agency: VCCP
Client: Cadbury
Date: Aug 2020
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Cadbury has unveiled a new campaign to celebrate the launch of its new Cadbury Dairy Milk Freddo Treasures, Space range.

The campaign, created by VCCP, features Freddo and his friends in a number of dramatic scenes set across the galaxy. Building on last year’s campaign, Cadbury hopes that ‘Freddo Treasures: The Space Series’ will spark parents’ and children’s imaginations to take their adventures into new dimensions.

Each Freddo Treasures Space Series chest comes with Cadbury Dairy Milk Buttons or Cadbury White Buttons alongside a space-themed toy or game and is 76cal per pack.

The main campaign goes live on 3 August, and runs across OOH, VOD, social and online video. The media was managed by Carat and community management by Elvis.

Credits

Agency: VCCP

Deputy Executive Creative Director: Jim Thornton

Creatives: Emma Jackson, Aly Golani, Will Briant, Cam Poncin

Agency TV Producer: Carly Parris

Business Lead: Matt Smith

Account Director: Sophie Bowler

Account Manager: Laura Osorio

Joint Head of Planning: Nicky Vita

Planning Director: Alex Grieves

Senior Creative Producer: Ben Waters

Integrated Project Director: Jon Dewart

Production Company: Carioca

Media: Carat

Community Management: ELVIS