Cadbury: Freddo Treasures by VCCP
- Location:
Cadbury has unveiled a new campaign to celebrate the launch of its new Cadbury Dairy Milk Freddo Treasures, Space range.
The campaign, created by VCCP, features Freddo and his friends in a number of dramatic scenes set across the galaxy. Building on last year’s campaign, Cadbury hopes that ‘Freddo Treasures: The Space Series’ will spark parents’ and children’s imaginations to take their adventures into new dimensions.
Each Freddo Treasures Space Series chest comes with Cadbury Dairy Milk Buttons or Cadbury White Buttons alongside a space-themed toy or game and is 76cal per pack.
The main campaign goes live on 3 August, and runs across OOH, VOD, social and online video. The media was managed by Carat and community management by Elvis.
Credits
Agency: VCCP
Deputy Executive Creative Director: Jim Thornton
Creatives: Emma Jackson, Aly Golani, Will Briant, Cam Poncin
Agency TV Producer: Carly Parris
Business Lead: Matt Smith
Account Director: Sophie Bowler
Account Manager: Laura Osorio
Joint Head of Planning: Nicky Vita
Planning Director: Alex Grieves
Senior Creative Producer: Ben Waters
Integrated Project Director: Jon Dewart
Production Company: Carioca
Media: Carat
Community Management: ELVIS
