Cadbury: For Fingers Big and Small by VCCP
- Location:
Cadbury Dairy Milk Fingers is back with a new creative campaign, For Fingers Big and Small.
Created by its global agency of record, VCCP London, For Fingers Big and Small is an integrated brand campaign set to remind families of the multi-generational love for the fun, sharable chocolate biscuits.
The campaign launches with a hero film, directed by Neil Gorringe, that captures a day in the life of a busy multi-generational family. The film follows fingers tying shoelaces, tapping out emails, playing the piano and more, before the family comes together over their love of Cadbury Dairy Milk Finger at the end of the day. The charming creative draws to a close with a classic moment of Cadbury generosity, with a little boy sharing half of his Finger with his mum.
Credits
CLIENT: Cadbury
CAMPAIGN TITLE: ‘For Fingers Big and Small’
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTORS: Chris Birch & Jonathan Parker
CREATIVE DIRECTOR: Laura Muse
CREATIVES: Katharine Gritten & Liv Amato-Pace
INTEGRATED PROJECT DIRECTOR: Jon Dewart
AGENCY PRODUCER: Charlie Hodges
DOP: Jim Jolliffe
GROUP MANAGING DIRECTOR: David Boscawen
HEAD OF MONDELEZ UK: Matt Smith
SENIOR ACCOUNT DIRECTOR: Charlie Griffith
ACCOUNT DIRECTOR: Catherine Tilley
ACCOUNT EXECUTIVE: Fiona Hanna
SENIOR PLANNER: Andrew Nicholls
AGENCY CREATIVE PRODUCER: Diana Turchi
MEDIA BUYING AGENCY: Carat
PRODUCTION COMPANY: Rogue Films
DIRECTOR: Neil Gorringe
EDITOR: James Rosen @ Final Cut
PRODUCER: Toby Courlander
POST-PRODUCTION COMPANY: Freefolk Post
COLOURIST Paul Harrison @ Freefolk
SOUND DESIGN: Phill Bolland @ Factory
