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Cadbury: For Fingers Big and Small by VCCP

Agency: VCCP
Client: Cadbury
Date: Sep 2021
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Cadbury Dairy Milk Fingers is back with a new creative campaign, For Fingers Big and Small.

Created by its global agency of record, VCCP London, For Fingers Big and Small is an integrated brand campaign set to remind families of the multi-generational love for the fun, sharable chocolate biscuits.

The campaign launches with a hero film, directed by Neil Gorringe, that captures a day in the life of a busy multi-generational family. The film follows fingers tying shoelaces, tapping out emails, playing the piano and more, before the family comes together over their love of Cadbury Dairy Milk Finger at the end of the day. The charming creative draws to a close with a classic moment of Cadbury generosity, with a little boy sharing half of his Finger with his mum.

Credits

CLIENT: Cadbury

CAMPAIGN TITLE: ‘For Fingers Big and Small’

ADVERTISING AGENCY: VCCP

EXECUTIVE CREATIVE DIRECTORS: Chris Birch & Jonathan Parker

CREATIVE DIRECTOR: Laura Muse

CREATIVES: Katharine Gritten & Liv Amato-Pace

INTEGRATED PROJECT DIRECTOR: Jon Dewart

AGENCY PRODUCER: Charlie Hodges

DOP: Jim Jolliffe

GROUP MANAGING DIRECTOR: David Boscawen

HEAD OF MONDELEZ UK: Matt Smith

SENIOR ACCOUNT DIRECTOR: Charlie Griffith

ACCOUNT DIRECTOR: Catherine Tilley

ACCOUNT EXECUTIVE: Fiona Hanna

SENIOR PLANNER: Andrew Nicholls

AGENCY CREATIVE PRODUCER: Diana Turchi

MEDIA BUYING AGENCY: Carat

PRODUCTION COMPANY: Rogue Films

DIRECTOR: Neil Gorringe

EDITOR: James Rosen @ Final Cut

PRODUCER: Toby Courlander

POST-PRODUCTION COMPANY: Freefolk Post

COLOURIST Paul Harrison @ Freefolk

SOUND DESIGN: Phill Bolland @ Factory

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