The British Red Cross has launched 'I Have the Power', a campaign created by VCCP to raise awareness of the charity’s range of humanitarian services and help raise critical funds for those in need of the public's kindness. The lead 30 second spot, featuring real British Red Cross volunteers, gives the viewer a first person account of those in need, enabling audiences to witness first-hand the charity’s work.
To get the public involved, the British Red Cross will also be running a competition on social media to find a 10th artist to join the collaboration. Open to all ages, people can enter by submitting an “I Have The Power” artwork. The winning entry will be part of the artist series and have their work sold in the British Red Cross online shop to help raise funds for the charity.
Project title: The British Red Cross “I Have The Power” campaign
Client name & title: Gemma Hamilton, Head of Brand & Strategic Marketing
Creative Director: Shirin Majid
Creatives: Chris Meaton & Cristina Vant
Head of Planning: Dana Stevens
Senior Strategist: Tiffany Mondesir
Head of Account Management: Ben Boyles
Account Director: Anna Skinner/ Tom Carr
Account Manager: Alexandra Burchett
Director: Michelle Coomber
Senior Producer: Tim Tyrell
Production Manager: Lisa Apsey, Mark Pluck
Media agency: Medialab
Morag Myerscough, Aleesha Nandhra, Nadina Ali, Molly Bland, Aigerim Arginbayeva AKA Lesidris, Katrina Russell-Adams, Craig and Karl, Annie Nicholson and Stephanie Unger