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British Red Cross: I Have The Power by VCCP

Agency: VCCP
Date: Nov 2020
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The British Red Cross has launched 'I Have the Power', a campaign created by VCCP to raise awareness of the charity’s range of humanitarian services and help raise critical funds for those in need of the public's kindness. The lead 30 second spot, featuring real British Red Cross volunteers, gives the viewer a first person account of those in need, enabling audiences to witness first-hand the charity’s work.

To get the public involved, the British Red Cross will also be running a competition on social media to find a 10th artist to join the collaboration. Open to all ages, people can enter by submitting an “I Have The Power” artwork. The winning entry will be part of the artist series and have their work sold in the British Red Cross online shop to help raise funds for the charity.

Credits

Credits:

Project title: The British Red Cross “I Have The Power” campaign

Agency: VCCP

Client name & title: Gemma Hamilton, Head of Brand & Strategic Marketing

Creative Director: Shirin Majid

Creatives: Chris Meaton & Cristina Vant

Head of Planning: Dana Stevens

Senior Strategist: Tiffany Mondesir

Head of Account Management: Ben Boyles

Account Director: Anna Skinner/ Tom Carr

Account Manager: Alexandra Burchett

Director: Michelle Coomber

Senior Producer: Tim Tyrell

Production Manager: Lisa Apsey, Mark Pluck

Media agency: Medialab

Artists:

Morag Myerscough, Aleesha Nandhra, Nadina Ali, Molly Bland, Aigerim Arginbayeva AKA Lesidris, Katrina Russell-Adams, Craig and Karl, Annie Nicholson and Stephanie Unger