Budweiser: This Bud's For 3 Dwyane Wade by VaynerMedia

Client: Budweiser
Date: Apr 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
4 votes

Budweiser is honoring Dwyane Wade’s career both on and off the court with a touching film showing him exchanging jerseys with fans he’s impacted.

Wade’s final season has seen him swap jerseys with fellow NBA stars like Dirk Nowitzki, LeBron James and others. In keeping with that theme, the emotional film by Budweiser shows Wade exchanging shirts and jerseys with those fans.

The video centers on Wade thinking he is showing up to simply meet fans, but once he arrives, he learns they’re actually waiting with items to swap with him. Through these items, they tell the story of how Wade has impacted their lives in positive and moving ways.

As he stands in the middle of a basketball court, he is greeted by five people, who all come bearing shirts, graduation gowns and coats to exchange with a man who helped change their lives., including a woman who’s home burned down and Wade helped her and her family get back on her feet; a lawyer who was able to attend college because of a scholarship Wade and his foundation supported; a man who overcame his tough situation to grow into a mentor for others, thanks to Wade’s youth center in Miami; and the sister of Joaquin Oliver, a student killed in the Stoneman Douglas High School shooting and to whom Wade dedicated his season.

Perhaps most touching, though, is Wade’s mother, Jolinda. She comes face-to-face with Wade to tell her story of going to prison and her redemption. After being released from prison, Jolinda was at one of the lowest points in her life. To help turn her life around, Wade bought her a church. Since that day, she has remained clean and has become a pastor and a leader in her community. She gives him her ministry robe.

Credits

Client: Budweiser

Group Vice President, Core & Value: Ricardo Marques

Vice President, Marketing: Monica Rustgi

Senior Brand Director: Madison Pietrowski

Director, Budweiser Sports: Matt Davis

Director, Marketing Communications: Jenna Knoll

Brand Manager: Hayley Kahn

Agency: VaynerMedia, New York

Chief Creative Officer: Steve Babcock

Group Creative Director: Adam Lock

Creative Director: Todd Bradley

Associate Creative Director: Harrison Barron

Art Director: Rafael Sosa

EVP: Nick Miaritis

VP, Group Account Director: Joe Leotta

Account Director: Alex Slavin

Account Executive: Donald Spampinato

Project Manager: Katherine Penland

Agency Executive Producer: Cassandra Reuter

Agency Producer: Chloe Heller

Production: VaynerProducitons

Chief Production Officer: Aaron Kovan

Director: Ritesh Gupta

Director of Photography: Jeff Kim

Executive Producer: Matt Hollis

Editorial: Cutters Studios, New York

Editor: Steve Bell

Assistant Editor: Austin Rauterkus

Executive Producer: Elizabeth Krajewski

Senior Producer: Stephanie Rose

Audio: Cutters Studios, New York

Hunter Berk

Color: The Mill

Colorist: Fergus MCcall

Music: JSM Music

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.