Budweiser is honoring Dwyane Wade’s career both on and off the court with a touching film showing him exchanging jerseys with fans he’s impacted.
Wade’s final season has seen him swap jerseys with fellow NBA stars like Dirk Nowitzki, LeBron James and others. In keeping with that theme, the emotional film by Budweiser shows Wade exchanging shirts and jerseys with those fans.
The video centers on Wade thinking he is showing up to simply meet fans, but once he arrives, he learns they’re actually waiting with items to swap with him. Through these items, they tell the story of how Wade has impacted their lives in positive and moving ways.
As he stands in the middle of a basketball court, he is greeted by five people, who all come bearing shirts, graduation gowns and coats to exchange with a man who helped change their lives., including a woman who’s home burned down and Wade helped her and her family get back on her feet; a lawyer who was able to attend college because of a scholarship Wade and his foundation supported; a man who overcame his tough situation to grow into a mentor for others, thanks to Wade’s youth center in Miami; and the sister of Joaquin Oliver, a student killed in the Stoneman Douglas High School shooting and to whom Wade dedicated his season.
Perhaps most touching, though, is Wade’s mother, Jolinda. She comes face-to-face with Wade to tell her story of going to prison and her redemption. After being released from prison, Jolinda was at one of the lowest points in her life. To help turn her life around, Wade bought her a church. Since that day, she has remained clean and has become a pastor and a leader in her community. She gives him her ministry robe.
Group Vice President, Core & Value: Ricardo Marques
Vice President, Marketing: Monica Rustgi
Senior Brand Director: Madison Pietrowski
Director, Budweiser Sports: Matt Davis
Director, Marketing Communications: Jenna Knoll
Brand Manager: Hayley Kahn
Agency: VaynerMedia, New York
Chief Creative Officer: Steve Babcock
Group Creative Director: Adam Lock
Creative Director: Todd Bradley
Associate Creative Director: Harrison Barron
Art Director: Rafael Sosa
EVP: Nick Miaritis
VP, Group Account Director: Joe Leotta
Account Director: Alex Slavin
Account Executive: Donald Spampinato
Project Manager: Katherine Penland
Agency Executive Producer: Cassandra Reuter
Agency Producer: Chloe Heller
Chief Production Officer: Aaron Kovan
Director: Ritesh Gupta
Director of Photography: Jeff Kim
Executive Producer: Matt Hollis
Editorial: Cutters Studios, New York
Editor: Steve Bell
Assistant Editor: Austin Rauterkus
Executive Producer: Elizabeth Krajewski
Senior Producer: Stephanie Rose
Audio: Cutters Studios, New York
Color: The Mill
Colorist: Fergus MCcall
Music: JSM Music