Vaseline: See My Skin by Hued and VisualDx

Unilever-owned brand Vaseline, alongside healthcare platform Hued and diagnostic clinical decision support system VisualDx, has established an online database for people of color to search for any skin concerns they might have and be met with images that reflect themselves and their skin tone.

Systemic racism and healthcare inequities can often lead to misdiagnoses, untreated conditions and increased mortality rates for skin cancer. ‘See My Skin’ acts as a resource for education and connects users with a skincare provider who specifically understands their cultural, physical and mental needs.

The hero film features the emotional skin journeys of different women, who each stress how difficult it is to find solutions to their skin queries online.