Vans: The Spirit of DIY

Client: Vans
Date: Aug 2019
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No rules and unapologetic – the 'Do-It-Yourself' (DIY) nature of the hardcore punk movement began in the late 1970s and birthed a global community of artists, musicians, and fans that uphold the DIY ethos, where creators take matters into their own hands to express themselves through art and music.

To provide a glimpse into the unique community, Vans kicks off its latest brand campaign, ‘The Spirit of DIY,’ featuring ambassadors of DIY culture from around the world who are making things happen and influencing the communities around them.

Brand ambassadors include Skate Society Soweto, The Diders, Revolback, and Culture Abuse who embody the true meaning of Do It Yourself. With the goal of further enabling this creative outlet, Vans will host global activations with DIY moments and workshops to not only commemorate artists and musicians who’ve stood in line with the DIY movement, but to invite newcomers who haven’t had a place to bring their special form of expression to a broader audience. Through House of Vans and grassroots pop-ups, these DIY activations will be unique to each location and will feature musicians and artists who’ve enabled the DIY culture since the ’70s along with individuals who continue the culture today.

Credits

Vans Creative

VP, Global Creative: Jamie Reilly

Global Executive Creative Director: Erwin Federizo

Senior Art Director: David Happekotte

Art Director: Sadia Noor

Vans Production

Senior Director, Creative Services: Anne Oburgh

Senior Manager, Content Production: Nate Rogers

Producer: Adam Nelson

Project Manager: George Hatton

Vans Marketing

Vice President, Global Integrated Marketing: Nick Street

Senior Director, Global Brand Marketing: April Vitkus

Senior Manager, Global Brand Marketing: Ryan Moore

Director: Will Robson-Scott

Still Photographer: Will Robson-Scott

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The Lost Ashes by TBWA\MCR

Added 19 September 2019
Agency: TBWA\MCR
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