Urban Decay: advert-top-1

L’Oréal brand Urban Decay has marked the discontinuation of its cult eyeshadow palette by laying it to rest at a celebrity and influencer-filled funeral.

The latest spot from the beauty brand mourns rather than markets its Naked palette. The ad features a selection of influencers – including Kandee Johnson, Christen Dominique and Katy – in tears at a gothic funeral, while reality star and brand ambassador Nicole Richie reads the eulogy.

Violins play as the women recall their memories with the eyeshadow, remembering its smoothness, colour and ability to blend.