Agency: Unity
Date: Feb 2016
Your Vote
Overall Rating
Opps, please vote again
1 votes

Unity and Direct Line drafted in football legend Stuart Pearce to ‘fix’ England’s worst football team for their #directfix campaign.

Gloucestershire Northern Senior League Division Two side Longford AFC has recently been dubbed ‘the worst team in England’ after securing no points all season and conceding an average of ten goals a game. They are rooted to the bottom of the league having played: 19; lost: 19, goals for: three; goal difference: minus 180.

Stuart Pearce is making a sensational return to competitive football 14 years after retiring. The January Transfer Window signing has been drafted in to help ‘fix’ the confidence and fortunes of Longford AFC, with the support of Direct Line as part of the insurer’s #directfix campaign.


Director: Katy Stolliday

Project Management: Estelle Boon

Media Engagement: Andrew Soar, Vishal Rana, Priya Sund, Layla Hatia

Creative Content Director: Paul Surety

Creative Content Producer: Matthew Wright