Date: May 2020
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UN’s World Food Programme (WFP)  haslaunched its #MissingThisMeal campaign today ahead of World Hunger Day on 28 May, to raise awareness of and funds for the estimated 30 million people who are at risk of starvation if WFP can no longer reach them.

WFP will launch shocking new stats on the number of people at risk of starvation in the Latin America & Caribbean region following reports of Covid increasing in the region. This follows on from WFP’s estimation that the number of people facing acute hunger is set to double from 135 million (Global Food Crisis Report) in 2019 to 265 million this year.

The campaign has been supported so far by figures such as chef Tom Aiken, actor Tim Rozon, actor Jim Sturgess and encourages people to donate money and post a photo of an important meal that they have enjoyed in the past and remember fondly by tagging #MissingThisMeal on their social channels and challenging those with whom they shared the meal to do the same.