United Colors of Benetton: advert-body-3

United Colors of Benetton (UCB) in its latest campaign aims to raise awareness about integration through picture storytelling.

Italian photographer Oliviero Toscani pictured ten children representing ten different countries from Burkina Faso to the Philippines, from Italy to Senegal gathered round a teacher who's reading Pinocchio. The children are all quite attentively listening to the story which shows that they are all the same and have the same curiosity level. Toscani will further help with the rebranding of UCB