Under Armour has launched 'Run To Vote,' a first-ever program for the company with the goal of increasing voter turnout and removing barriers that can keep people from making an impact in our democracy.
Through this initiative Under Armour aims to make voting less of a struggle for their US employees and the communities in which they live. The initiative will give teammates nationwide three hours of paid time off to vote in person or by mail, and the brand has launched a microsite for employees and the public, in partnership with Vote.org, that provides all the information one needs to vote in one place.
In addition, Under Armour will partner with community groups to raise awareness of the importance of voting among the public, as well as launch a running challenge in October of 11.3 miles – a distance chosen because it represents Election Day on 3 November – via MapMyRun.
At the helm of this first-time initiative is Under Armour president and CEO Patrik Frisk. This election marks the first time he has voted in the US since becoming a citizen – his experience navigating the political system here prompted him to leverage the company he leads and what it stands for to make voting easier for everyone.