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30 Mar 10:00 GMT / 06:00 EST

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The Most Honest Ad Ever by Uncommon

Agency: Uncommon
Date: May 2019
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Prankster craft brewer BrewDog has decided to dress down for its Game of Thrones ad break appearance and live by the mantra ‘less is more.’

The fourth episode of the final season of Game of Thrones attracted a whopping 17.4 million views, making it one of the most prime viewing positions for brands.

During last nights episode (12 May) rather than spending big on narratively next level ads, BrewDog went for something a little more understated.

Leading on from the research that three-quarters of the public don’t trust advertising, the craft brewer has gone for 30s of a single beer can set against the word ‘ADVERT’ with the heavy metal track ‘bleed’ by Meshuggah playing in the background.

Running across TV, cinema, OOH and social the simplistic ads will appear across the UK, doing pretty much as it says on the ad.

This is the first work Uncommon has created for the punky beer, who got pulled up by an ex-agency last week after it claimed it stole its idea.

BrewDog and its former agency Manifest clashed over the launch of its alcohol-free beer Punk AF, claiming its idea derived from their pitch.

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