ITV: If The World Can See, The World Can Change by Uncommon

ITV and Uncommon ran a bespoke print ad across all UK nationals on the weekend of 17 January.

The print ad commends the powerful journalism from ITV’s own Robert Moore, whose brave reporting live from the US Capitol, won widespread praise for showing the world the truth amongst the chaos that broke out that day. The print ad leaves us with a poignant message: ‘If the world can see, the world can change.’

Robert Moore, the Washington correspondent for ITV News, went viral and won widespread praise from peers for an extraordinary report following Donald Trump’s supporters as they forced their way into the US Capitol.

Moore was in the thick of the carnage on a historic day in the US capital, surfing the mob wave as it battered down the doors and windows of the Capitol building, and calmly reporting on the events as they unfolded around him. The print ad from Uncommon reads:

On the 6 of January this year, in the corridors of the Capitol, windows were broken.

Doors were smashed. Reporters assaulted. Lives were lost.

‘This is exactly what was feared. But in no way is this a surprise’ says a voice, calm in the chaos.

The voice of ITV News journalist Robert Moore.

And we saw the truth in the Capitol that day, because he did.

If the world can see, the world can change.