The Drum Awards for Marketing APAC

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Agency: Uncommon
Client: ITV
Date: Apr 2020
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ITV continue to put the weight of its brand behind mental wellness initiative ‘Britain Get Talking’ – encouraging the nation to keep talking through these unprecedented times ahead.

Talking to each other has never been more important, but as these times of isolation grow longer, there may be friends or family members who might not have been first on the list to check-in with during this period.

Once again the print work continues to embrace minimalism and disruptive art direction to make its point. The insights and details in the copy speak to the situations many of us find ourselves in, and remind us, despite our differences that simply speaking might be the most powerful weapon we have against the isolation the Covid19 crisis forces. The stories feature a social media shy dad, a vulnerable ex and one features a genuine story about Dr. Rebz, an actual medic working in Bristol A&E. The fresh approach challenges us to think about people in our own lives, and to look at the devices in all our hands to make the difference.


Client: ITV

Creative and Design: Uncommon Creative Studio

Media Agency: Goodstuff

Charity Partners: MIND and YoungMinds