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H&M: One/Second/Suit by Uncommon

Agency: Uncommon
Client: H&M
Date: Apr 2021
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H&M's latest ad, 'One/Second/Suit' was built on the insight that not every man going for a job interview owns a suit, nor have the money to invest in one.

First impressions in a job interview are everything, so H&M has highlighted this in the campaign, which unveils its free 24-hour suit rental service to help young men searching for a job.

The campaign has been running in the UK since 15 April, and will launch in the US during a test period on May 13 to gauge customer demand.