If cleaning can look good, smell good and do good, what other little acts can create outsized change? Centered around the insight that people are looking for ways to do good for the planet and each other, Uncommon's latest work for cleaning product brand Method aims to show that anything is possible with a little creativity and the power of community.
Set in the streets of New York, the campaign film, titled ‘Must I Evolve? Method for Change’ depicts a transformative foam party with Method at its source. Viewers are immersed in a riot of colour as the foam turns a stressed city street into a joyful block party — brought about by the simple, daily act of dishwashing with Method. The energetic, dancing crowd is composed of diverse characters that reflect a true community of Method changemakers.