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ITV: Drama vs Reality by Uncommon Creative Studio

Client: ITV
Date: Jul 2021
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ITV’s new brand campaign, ‘Drama vs Reality’ highlights the wealth of drama and reality shows that are available on ITV Hub. The idea behind the series shows stars from drama and reality TV stopping at nothing in the fight for our attention.

In the third installment of this campaign, we see Grace actor Richie Campbell under the unexpected attack of First Time Mum reality star Ferne McCann.

In these epic fights for our attention — we see drama collide with reality on our screens in the most memorable ways. The campaign launched with McDonald and Dodds star Jason Watkins trying to poison Love Island star Kem Cetinay. Followed by Innocent actress Katherine Kelly kidnapping both Towie's Pete Wicks and Bobby Norris in her kitchen cupboard.

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