The Drum Awards for B2B 2022

Live in -h -min -sec

Date: Jul 2017
Your Vote
Overall Rating
Opps, please vote again
6 votes

Air New Zealand has launched an Alice in Wonderland inspired film featuring US actors Katie Holmes and Cuba Gooding Jr.

The safety film, A Fantastical Journey, features the Hollywood stars alongside Air New Zealand crew who demonstrate the safety features of the aircraft while showcasing some of the country’s iconic tourist destinations.

The in-flight safety video has become an anticipated feature of Air New Zealand’s online marketing activity, with previous films generating more than 108 million views online.

The film was created by New Zealand creative agency True and production company Assembly.