Invisalign: advert-top-1 by Tribal Worldwide Hong Kong

Tribal Worldwide Hong Kong took on the challenge of driving awareness and conversion for Invisalign among forward-looking consumers willing to invest in their personal appearance, a unique approach in a category that typically speaks to medical professionals only.

Armed with the compelling insight that the target group enjoys taking selfies, often from the same practiced angle, Tribal Worldwide Hong Kong took to Facebook with an interactive game to help people realise how the condition of their teeth impacts their smile and outward confidence.