3 Musketeers: advert-body-2 by Tribal Worldwide

Last fall, 3 Musketeers launched its #ThrowShine campaign designed to create an environment for young people to give props to their peers – or just make someone feel good by spreading positivity. This June, the brand released a mini-documentary featuring two high school students from West Springfield High School in Fairfax, Virginia, who embodied the campaign and created a positive pay-it-forward movement.

Now the candy bar has released the next installment of the 3 Musketeer’s #ThrowShine campaign. It focuses not only on spreading the idea of 'throwing shine,' but also defines what 'shine is…' and how easy and meaningful it can be.

The videos will post on the 3 Musketeers social channels and will also be supported through partnerships with Buzzfeed, Time Inc., Spotify, iHeartRadio, Musical.ly and others. They are designed to demonstrate the collective power that comes from small acts of kindness and positivity.