State Farm: Going Away Party by Translation
- Location:
As with any big move, NBA All-Star Chris Paul will encounter new challenges and experiences during his move to Houston from LA.
Chris' real-life move is the backdrop of the latest campaign from State Farm and its agency, Translation. The campaign, which debuts November 9 on broadcast and social and runs through 2018, showcases the many moments State Farm can assist during a major life change.
The first spot in the series is called the 'Going Away Party.' The premise of the spot is that Chris will need help getting settled, and luckily he can rely on Cliff Paul — his "twin" brother and State Farm agent. During a goodbye party for Chris, Cliff provides Chris with a final assist — a referral to a Houston-based agent named Cole Perez (aka, Oscar Nunez of NBC's 'The Office').
Credits
Brand/Client: State Farm
Campaign Title: Sixth Sense
Spot Title: “Going Away Party” (:30/:15L)
First Air Date: November 9th, 2017
Agency: Translation, LLC
Chief Executive Officer & Founder: Steve Stoute
President: Patrick Lafferty
Chief Creative Officer: John Norman
Group Creative Director: Eric Steele
Group Creative Director: Lance Ferguson
Creative Director: Tucker Loosbrock
Creative Director: Stephen Petronis
Director of Content Production: Miriam Franklin
Director of Business Affairs: Thalia Tsouros
Executive Content Producer: Colleen Miller
Integrated/Digital Content Producer: Sara Tunstall
Associate Producer: Ruganzu Howard
Copywriter: Andrew Kim
Art Director: Dan Koo
Group Account Director: Susanna Swartley
Account Director: Julia Farber
Account Director: Zach Dioneda
Account Executive: Chloe Williams
Group Strategy Director: John McBride
Strategy Director: Geoff McHenry
Social Strategy Director: John Petty
Social Strategist: Netta Dobbins
Senior Project Manager: Meredith Volpe
Production Company: World War Seven
Director: David Shafei
Director of Photography: Bryan Newman
Executive Producer: Josh Ferrazzano
Line Producer: Bo Clancey
Editorial Company: Arcade Edit NYC
Editor (TV): Dave Anderson + Brad Waskewich
Editor (OLVs): Sam Barden
Assistant Editor: Joseph Petruccio
Post Executive Producer: Sila Soyer
Senior Post Producer: Fanny Cruz
VFX Company: Framestore NYC
Executive Producer: Nick Fraser
VFX Senior Producer: Lily Tilton
Shoot Supervisor: Maura Hurley
VFX Supervisor: Martin Lazaro
Design/Matte Painting Team: 3D TEAM:
CG Lead: Charlotte Bae, Steven Johnson
2D TEAM:
Compositing Supervisor: Martin Lazaro
Composite Team:
Greg Cutler, Liz Yang, Elaina Brillantes, Xuechu Chang, Philip Rambowski
Color Grade Company: Company 3 Colorist: Tim Masick
Producer: Colleen Valentino
Audio Post: Heard City
Mixer: Phil Loeb
Executive Producer: Sasha Awn
Music: Felt Music
Composer: Lorenzo Piggici
Producer: Steve Spiro
