NBA: Streets by Translation

Client: NBA
Date: Apr 2018
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A new spot for the NBA playoffs, created with agency Translation, will air during the Houston Rockets v Oklahoma City Thunder game on ABC on April 7. The ad looks to create anticipation for exciting playoff basketball by first showing a desolate city street and then cutting to action-packed NBA highlights, alternating between shots of empty city roads and exciting dunks and defense from top players like Damian Lillard and Ben Simmons.

The voiceover opens with, "It's the NBA Playoffs, and many cities are anxiously awaiting to see which one gets to celebrate." It concludes with footage of some of the great NBA championship parades, complete with ticker tape and crowd-lined streets.

The spot, which will run across TV, digital banner and radio through the NBA finals, is part of 'I'm Why,' campaign, the latest installment in the NBA's ongoing 'This Is Why We Play' global platform.

Credits

Brand/Client: NBA

Agency: Translation LLC

Chief Executive Officer: Steve Stoute

President: Patrick Lafferty

Chief Creative Officer: John Norman

Group Creative Director: Andy Ferguson

Creative Director: Eduardo Petersen

Creative Director: Geoff Proud

Director of Content Production: Miriam Franklin

Director of Business Affairs: Thalia Tsouros

Executive Content Producer: Colleen Miller

Group Account Director: Stanley Lumax

Account Director: Agustina Marcos

Account Executive: Jordan Ofsevit

Editorial: BANDIT

Editor: Chris Kursel

Executive Producer: Laura Relovsky

Assistant Editor: Evan Johnston

Post Production Company: BANDIT

VFX Artists: Chris Davis, Cliff Moller

GFX Artist: Greg Paparatto

Audio Mix: Bronx Audio

Mixer: Dave Wolfe

Executive Producer: Molly Burke

Color Grade: Color Collective

Colorist: Alex Bickel

Executive Producer: Claudia Guevara

Original Music Composition: Found Objects

Composer & Creative Director: Trevor Gureckis

Composer & Creative Director: Jay Wadley

Senior Producer: Matt Nelson

Executive Producer: Jennie Armon

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