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NBA: Finally Mine by Translation

Client: NBA
Date: May 2018
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The NBA is shooting for the Finals with its new spot, 'Finally Mine." The creative shows the extreme emotions players go through when they win an NBA championship.

Whether it's tears of joy, or unrestrained enthusiasm, NBA players experience intense emotions once the Larry O'Brien Trophy is finally in their arms. 'Finally Mine' features current and former NBA stars like Steph Curry, Tim Duncan, LeBron James, Michael Jordan, Shaquille O’Neal, Dirk Nowitzki and others hugging the trophy, elating in their wins and realizing that a lifelong dream has been fulfilled after winning an NBA title.

Created by agency Translation, the spot is set to the retro-soul beat of Finally Mine, sung by up-and-coming artist Juliet Roberts. This song expresses the emotions that players experience with a championship win, which represents the culmination of a lifetime of competition, effort and sacrifices.

Credits

Client: NBA

Agency: Translation LLC

Chief Executive Officer: Steve Stoute

President: Patrick Lafferty

Chief Creative Officer: John Norman

Group Creative Director: Andy Ferguson

Creative Director: Eduardo Petersen

Creative Director: Geoff Proud

Copywriter: Josh DiMarcantonio

Director of Content Production: Miriam Franklin

Director of Business Affairs: Thalia Tsouros

Executive Content Producer: Colleen Miller

Group Account Director: Stanley Lumax

Account Director: Agustina Marcos

Account Executive: Jordan Ofsevit

Editorial: BANDIT

Editors: Chris Kursel

Executive Producer: Laura Relovsky

Assistant Editor: Evan Johnston

Post Production Company: BANDIT

VFX Artists: Chris Davis, Cliff Moller

GFX Artists: Greg Paparatto

Audio Mix: Bronx Audio

Audio Mixer: Eric Hoffman

Executive Producer: Molly Burke

Color Grade: Color Collective

Alex Bickel

Song:

Finally Mine

Artist:

Juliet Roberts

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