NBA: Finally Mine by Translation
- Location:
The NBA is shooting for the Finals with its new spot, 'Finally Mine." The creative shows the extreme emotions players go through when they win an NBA championship.
Whether it's tears of joy, or unrestrained enthusiasm, NBA players experience intense emotions once the Larry O'Brien Trophy is finally in their arms. 'Finally Mine' features current and former NBA stars like Steph Curry, Tim Duncan, LeBron James, Michael Jordan, Shaquille O’Neal, Dirk Nowitzki and others hugging the trophy, elating in their wins and realizing that a lifelong dream has been fulfilled after winning an NBA title.
Created by agency Translation, the spot is set to the retro-soul beat of Finally Mine, sung by up-and-coming artist Juliet Roberts. This song expresses the emotions that players experience with a championship win, which represents the culmination of a lifetime of competition, effort and sacrifices.
Credits
Client: NBA
Agency: Translation LLC
Chief Executive Officer: Steve Stoute
President: Patrick Lafferty
Chief Creative Officer: John Norman
Group Creative Director: Andy Ferguson
Creative Director: Eduardo Petersen
Creative Director: Geoff Proud
Copywriter: Josh DiMarcantonio
Director of Content Production: Miriam Franklin
Director of Business Affairs: Thalia Tsouros
Executive Content Producer: Colleen Miller
Group Account Director: Stanley Lumax
Account Director: Agustina Marcos
Account Executive: Jordan Ofsevit
Editorial: BANDIT
Editors: Chris Kursel
Executive Producer: Laura Relovsky
Assistant Editor: Evan Johnston
Post Production Company: BANDIT
VFX Artists: Chris Davis, Cliff Moller
GFX Artists: Greg Paparatto
Audio Mix: Bronx Audio
Audio Mixer: Eric Hoffman
Executive Producer: Molly Burke
Color Grade: Color Collective
Alex Bickel
Song:
Finally Mine
Artist:
Juliet Roberts
