The Drum Awards Festival - Extended Deadline

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Agency: Traction
Client: Lenovo
Date: Dec 2016
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Lenovo has rolled out a video to thank IT workers for all of the hard work they do. Created by San Francisco agency Traction, the rap video pokes fun at the quirky personality traits common in IT employees as well as the many technological problems that they are faced with every day. The video is also personalized, meaning that the more than 500,000 IT employees that receive the video will see their own name and their company's name appear in the short film.