TBWA: 100% Pure New Australia-Land by Tourism New Zealand
- Location:
Tourism New Zealand has weighed in on the MLA’s recent proposal to merge Australia and New Zealand with a cheeky website promoting New Zealand.
The site, which combines the MLA’s suggested ‘New Australia-Land’ with Tourism New Zealand’s iconic tagline to create 100% Pure New Australia-Land, features “all the best parts” of the merged nation.
Credits
Client: Tourism New Zealand
General Manager: Andrew Waddel
PR Manager: Lauren Blank
Campaign Manager: Lauren O’Connor
Digital Campaign & Conversion Specialist: Chloe Hedley
Creative agency: TBWA\Sydney
CEO: Paul Bradbury
CCO: Andy DiLallo
Creative Director: Katrina Alvarez-Jarratt
Creative Director: Ben Clare
Creative Director: Doug Hamilton
Creative: Andrew Torrisi
Creative: Meredith Besseling
Creative: Anne Lau
Integrated Producer: Elicia Varley/Ben Stephens
Designer: Chris Mawson
Business Director: Helen Campbell-Borton
Planner: Matthew Moran
PR: Eleven
