Animals Matter to Me and Sony MIX: advert-body-2 by Tonic Worldwide
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Celebrating a stress free Diwali for our furry friends!
You see dogs running around and hiding every year. You see them getting restless due to noise pollution There are social cause campaigns flooded on social media every year. But still, nothing changes.
Animals Matter To Me, an animal NGO committed to the welfare of all types of animals collaborated with Tonic Worldwide to enable a solution for the same. It launched the campaign #TurnOnTheWoofer which introduces specially composed therapeutic music for dogs. The campaign is also supported by Sony Mix and aims at providing dogs a musical relief this festive season. Renowned Musician, Siddharth Basrur, has composed the music after weeks of research and trial with special low level beats and rhythm that has a soothing effect on Dogs.
Credits
Chief executive officer: Chetan Asher
Chief operating officer: Samir Asher
Chief strategy officer: Unmisha Bhatt
Business director: Sudish Balan
Creative director: Ashwin Dutt
Senior manager - new initiatives and strategy: Pratik Hatankar
Manager - new initiatives and strategy: Avni Kanakia
Account director: Sneha Keni
Creative strategist: Vaishali Sharma
Group account manager: Priyanka Kumblekar
Creative supervisor: Parth Joshi
Art director: Deepak Shinde
Art supervisor: Shaikh Shamshulakh
Head - Films: Snehal Sakpal
Creative associate - Films - Pravin Singh
Creative editor - Films - Ryan P Dsouza
Senior project manager - Rahul Singh
Senior frontend developer- Arunraj Tamilselvan
Frontend developer - Nilesh Chachle
Senior frontend developer - Nilesh Pandya
Senior backend developer - Pankaj Rajput
Social outreach - Ruhi Patel
Account manager - Avita Lobo
Client servicing - Naomi Fellefeli
