The Drum Awards Festival - Official Deadline

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Agency: Tombras
Date: Aug 2019
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Zaxby's, the rapidly growing 900-location fast-casual restaurant is bringing back (for a limited time only) fan favorite the Zensation zalad and introducing the new Zensation fillet sandwich, in its newest campaign created by the brand’s AOR, Knoxville-based Tombras.

The Zensation zalad is a cult classic amongst Zaxby fans around the country and is not a regular menu item. Fans routinely ask Zaxby’s when they can expect the salad will make it back on the menu.

In the spots, the main character runs to their friends shouting “It’s back!” which sparks a fun sequence of friends interpreting their version of what is back - shoulder pads, denim-on-denim wear, rollerblades, and frosted hair tips. Flash forward to the friend explaining Zensation zalad is back and everyone runs out with excitement.


Client: Zaxby's

Agency: Tombras