MoonPie: Born Free by Tombras

Chattanooga Bakery’s MoonPie, the snack-cake brand launched its third subversive, meta advertising campaign around the nation’s biggest TV-viewing day of the year – #TheBigThing 3.0, created by its agency of record, Tombras.

The only way you’d have known is if you stopped by one of the 22,000 fuel stations across the nation where the ad was aired. That’s right, during the biggest advertising day of the year, while roughly 120,000,000 people sat at home and literally considered advertising their primary form of entertainment, MoonPie ran its big game campaign on GSTV.