Virgin Trains: leaderboard-top-1 by TMW Unlimited

TMW Unlimited has created a new series of ads for Virgin Trains which highlights the small things that make journeys on the network so enjoyable. There are four 15-second ads in the campaign, each showing passengers getting a little carried away about some aspect of Virgin Trains’ service – before they snap back to reality.

One of them promotes Virgin Trains’ Beam service, while in another spot a man reacts ecstatically to the news that Virgin Trains now serves coffee from Change Please, who help homeless people by teaching them barista skills. The other executions highlight Virgin Trains’ vegan food offer and the pleasure of having some ‘me time’ to enjoy a G&T while you travel.

The campaign breaks on Monday 22 October and runs on Facebook and Instagram.