Impulse: Week of Why Not by TMW Unlimited
- Location:
Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand personality perfectly. The film brings the brand’s “Live Life on Impulse” proposition to life.
Impulse challenged the fashionista to a ‘Week of Why Not’, which sees her take on a series of challenges over the course of 7 days. Each one designed to help her discover new experiences and embrace spontaneity, from meringue making and learning to skateboard to trying her hand at playing the ukulele.
Credits
Creative Director: Graeme Noble
Art Director: Fluff Higgins
Copywriter: Brittony Collins
Additional Credits: Account Manager: Anna McLeod
Agency Producer: Natalie Price
Videographer: Ian Thorpe
Editor: Ian Thorpe
Post Production: Nice Biscuits
Strategic Planner: Esme Noble
