Tide: Tide radio ads
Tide's radio ads take a simple concept and run with it. The two spots feature clean clothes and stains, personified.
One has a lilting voice singing 'shirt' which is rudely interrupted by a voice growling 'tomato soup'. This happens a couple of times before a voice over comes on and says that clothes and stains just don't go together. The solution? Tide.
Another features a similar setup, but featuring pants and coffee.