NEFF: advert-body-1 by TI Media

Creating a rich mix of written and video content, kitchen appliances brand Neff is working with TI Media to share the benefits of its innovative new Slide&Hide oven range with the premium publisher’s Woman&Home and Ideal Home audiences. OMD UK brokered the partnership. Teaming up with chef and YouTube food busker John Quilter, the campaign takes readers on a Food Odyssey around the UK in search of the best local producers. Along the way, Quilter prepares a range of dishes from the produce he finds, all cooked in his Citroen mobile kitchen kitted out with Neff products, including its Slide&Hide ovens.

Central to the campaign is a six-part video series of exclusive recipes and the food stories of the regional producers Quilter met in the six locations he visited. These will live on a Food Odyssey hub on Woman&Home. Two edits for each episode will be distributed as trailers across social media platforms. In print, standalone Food Odyssey booklets will be available at point of sale in the stores of the Neff dealer partners. Rich media Brand Skins and Mobile Interscroller formats have also been created to amplify the Food Odyssey content at scale.

In addition there will be social amplification from Neff and the Food Buskers, plus Woman&Home newsletters and editorial mentions, in addition to supporting content in Ideal Home magazine and on idealhome.co.uk. The videos will also be screened at The Big Feastival where Neff is a partner brand.