Peugeot: Peugeot Australia by The Works
- Location:
Peugeot Australia has launched its first-ever brand campaign for the Australian market with a bright spot that reveals the personalities driving its vehicles.
The integrated campaign is the first to be produced for a local market outside of France and aims to showcase the self-confidence of Peugeot and its drivers. The spot features a selection of Peugeot drivers going about their daily life in their own way, with their own style and is accompanied by the Gloria Gaynor anthem ‘I am what I am’.
Credits
Client: Peugeot Australia
Managing Director: Ben Farlow
General Manager of Marketing: Amy Slade
Marketing Manager: Dee Wescombe
Digital Communication Manager: Dan Hughes
Creative Agency: The Works
Managing Partner: Paul Swann
Chief Strategy Officer: Adam Donnelley
Creative Lead: Guy Patrick
Art Director: Marijke Spain
Copywriter: Erin Franken
Creative Project Lead: Jen Hird
Creative Project Manager: Erin Morrey
Executive Producer: Alistair Pratten
TV Producer: Bill Doig
Print Producer: Tom Harrison
Designer: Chris Hall
Digital Designer: Steve Brown
Social Content and Production: Daresay
Head of Content and Strategy: Ruth Haffenden
Social Strategy Director: Vanessa Hartley
TVC Production: Infinity Squared
Director: Melvin J. Montalban
Producer: Chris Seeto
Post Production: White Chocolate.
Editor: Brad Hurt
Music Composition: Sonar
Photography Production: The Kitchen
Photographer: Juli Balla
Producer: Zabrina Wong
Media Agency: Starcom
