Creative Planning: Works for me by The Richards Group

A new campaign for Creative Planning, 'Works for me', speaks directly to the lack of transparency in the wealth management industry through a series of bizarre situations.

Ill-fitting suits, snake oil salesmen, and other less-than-appetizing offerings are at the center of the comedic campaign, which showcases the financial consultancy's honesty and transparency by poking fun at the less-than-noble practices of their competitors.