Yorkshire Building Society: advert-body-1 by The Red Brick Road

Date: Sep 2016

Yorkshire Building Society is launching its first new TV campaign in three years promoting its range of mortgages for home movers.

The new multi-channel centres around a TV spot, and is supported by national press, digital display, social media, direct mail, and website as well as activity at all of the 219 branches throughout the UK.

Building on the brand’s more than 150-year history of helping Britons build the future they aspire to by making their home ownership dreams a reality, the new ad by Red Brick Road dramatises the experience homeowners feel when their life becomes too large for their home.

The ad opens with a mother returning home on what appears to be a typical day. But we soon see that she and her family have literally outgrown their living space. As the ad progresses, each room becomes smaller and smaller with the family resolutely going about their daily lives. Until finally they can’t fit into the space without contorting themselves into uncomfortable, sometimes excruciating positions.