To mark World Toilet Day on 19 November, The People partnered up with UN Water to raise awareness and donations via a creative campaign.
The agency was tasked with the challenge of making the people of London see the humble toilet in a completely new light. This meant: grabbing their attention, making them aware of the problem and re-framing toilets as a cause which they can easily connect and donate to.
The creative campaign was founded on an untold truth – the global sanitation crisis claims more casualties through illness than any war. On the day, the posters were seen more than 20,000 Londoners. The creative demanded attention, forcing many to stop, stare and think.
Strategy Director: Kian Bakhtiari
Creative/Art Director: Zahid Anwar