OPAP: advert-top-1 by The Newtons Laboratory
- Location:
A new campaign for Pame Stihima, the largest betting organization in Greece, reassures gamblers that: 'Only if you go missing you’ll miss this World Cup.’
The campaign features two friends who are shipwrecked on a fishing trip, but can only think of the World Cup they miss as a consequence.
The campaign is an ongoing storyline that follows the timeline of the actual World Cup, with new episodes released every few days to consider the story of the unfortunate friends.
Credits
Client – OPAP – Pame Stihima
Advertising Agency – The Newtons Laboratory
Creative Director – Giannis Sorotos, Andreas Grigoriadis
Art Director: Dimitris Vikelis, Vassilis Papadopoulos, Paris Godenopoulos
Copywriters: James Karolos, Ioanna Krioni, Sandra Vafea
Production Company: Stefi Productions
Director: Vassilis Bourantas
Producer: Maria Stefanidis
D.O.P. Thodoris Zaharakis