Client: OPAP
Date: Jun 2018
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A new campaign for Pame Stihima, the largest betting organization in Greece, reassures gamblers that: 'Only if you go missing you’ll miss this World Cup.’

The campaign features two friends who are shipwrecked on a fishing trip, but can only think of the World Cup they miss as a consequence.

The campaign is an ongoing storyline that follows the timeline of the actual World Cup, with new episodes released every few days to consider the story of the unfortunate friends.

Credits

Client – OPAP – Pame Stihima

Advertising Agency – The Newtons Laboratory

Creative Director – Giannis Sorotos, Andreas Grigoriadis

Art Director: Dimitris Vikelis, Vassilis Papadopoulos, Paris Godenopoulos

Copywriters: James Karolos, Ioanna Krioni, Sandra Vafea

Production Company: Stefi Productions

Director: Vassilis Bourantas

Producer: Maria Stefanidis

D.O.P. Thodoris Zaharakis