Date: Nov 2019
Your Vote
Overall Rating
Opps, please vote again
12 votes

This Christmas, Australia Post is encouraging Australians to be more thoughtful in its new ‘Spread the Merry’ campaign.

Created by The Monkeys, part of Accenture Interactive, ‘Spread the Merry’ highlights how no-one should feel left out at Christmas, showing how even a little gift can go a long way to brightening someone’s year. The campaign aims to remind people that being generous doesn’t have to be expensive; a small gesture can mean a lot. It’s about thinking of those outside of your immediate circle and showing them that you care.

Directed by Rabbit Films’ James Rouse, the campaign film follows the story of Alfie and Mr Grieves. Alfie notices that Mr Grieves has the only house on his street without Christmas lights and takes it upon himself to spread the festive spirit by picking up an unexpected gift from his local Post Office.

The campaign airs this week and will run across broadcast television and radio, across out-of-home advertising and on digital channels.


and Consumer: Allison Leech

Agency: The Monkeys, part of Accenture Interactive

Chief Creative Officer: Ant Keogh

Head of Planning: Michael Derepas

Planning Director: Gareth Evans

Art Director: Joe Sibley

Writer: Hugh Gurney

Head of Production: Romanca Jasinski

Producer: Katie Wellbelove

Production Coordinator: Anne-Maree Shelton

Designer: Raph Tamkalis

Head of Content Management: Jaimee Kerr

Content Director: James Wilkinson

Content Executive: Jessie Roper

Production Company: Rabbit Films

Director: James Rouse

DoP: Simon Duggan

Production Company EP: Lucas Jenner

Production Company Producer: Benji Howell

Post Production: The Editors

Editor: Luke Haigh

Music Composition: Sonar Music

Sound: Paul Le Couteur/Squeak E. Clean Studios