Geico: advert-body-1 by The Martin Agency
- Location:
If you are one of those people who relies on their GPS to get you wherever you need to go, Geico has a new ad for you as part of its 'Count On' series. The penguins in the latest installment of the insurer’s 'The Great Penguin Migration' are having problems with their GPS as well.
In the spot, two penguins, en route to their annual breeding ground, are hopelessly lost on the ice. Problem is, they followed their GPS a little too closely, separating them from the rest of the group. It's tagged with the 'Count On' man's tag, "As long as GPS can still get you lost, you can count on Geico saving folks money."
To ensure accuracy on the dialogue, director Randy Krallman had the two voice actors together on set and went so far as to restrict their arm and leg movement so they had to shuffle around like penguins while they talked.
Credits
Client Credits
Vice President, Marketing: Ted Ward
Assistant Vice President, Marketing: Bill Brower
Marketing Director, Media, Advertising: Melissa Halicy
Brand Team Senior Supervisor: Gary Aurand
Brand Team Supervisor: Tom Perlozzo
Brand Team Planner: Brighid Griffin
Brand Team Planner: Julia Nass
Brand Team Buyer: Tim Ware
Agency Credits
Group Creative Director: Steve Bassett
Creative Director: Neel Williams
Creative Director: Justin Harris
Executive Producer: Brett Alexander
Senior Content Producer: Heather Tanton-Collier
Junior Content Producer: M.A. Williams
Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Project Manager: Karen McEwen Gates
Financial Account Supervisor: Monica Cox
Production
Production Company Smuggler
Director Randy Krallman
Director of Photography Bryan Newman
Line Producer Ian Blain
Editorial
Editorial Company Cut and Run
Editor Rob Ryang
Assistant Editor Beau Dickson
Editorial Producer Ellese Jobin
Finishing
VFX, Design, and Colour The Mill
Executive Producer Anastasia von Rahl
Producer Alex Bader
Production Coordinator Jake Fritz
Executive Creative Director Phil Crowe
Colourist Adam Scott
Remote Color Facility Running with Scissors
Sound
Audio Post Facility Heard City
Producer Sasha Awn
Sound Designer and Mixer Mike Vitacco
Music
Stock Music American Public Music
