Client: Geico
Date: Feb 2018
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Geico is again trying to grab people’s attention online with its pre-roll ads with its latest, ‘Interrupt-a-palooza’ campaign that interrupts and then interrupts again.

With ‘Interrupt-a-palooza,’ Geico and the Martin Agency again reinvent the pre-roll, cramming in more action, information and branding into 15-seconds than ever before. The company admits upfront that the ad is interrupting the viewer, then the spot in progress is also interrupted by more action, plus a falling logo.

‘Nighty Night’ sees two people in bed talking about how glad they are that they switched to Geico. They’re then interrupted by two people on elliptical machines crashing through their bedroom wall as they tout Geico’s 24-7 access. Both are then interrupted by a Geico logo that flies in from off camera. Other spots in the six-spot campaign follow a similar path.


Client Credits:

Assistant Vice President, Marketing: Bill Brower

Marketing Director, Media, Advertising: Melissa Halicy

Brand Team Senior Supervisor: Gary Aurand

Brand Team Supervisor: Tom Perlozzo

Brand Team Planner: Brighid Griffin

Brand Team Planner: Julia Nass

Brand Team Buyer: Tim Ware

Agency Credits:

SVP, Group Creative Director: Steve Bassett

VP, Creative Director: Neel Williams

VP, Creative Director: Justin Harris

SVP, Executive Producer: Brett Alexander

Associate Creative Director: Mauricio Mazzariol

Content Producer: Maggie Weishaar

Junior Content Producer: M.A. Williams

Business Affairs Supervisor: Suzanne Wieringo

Senior Financial Affairs Manager: Amy Trenz

VP, Group Account Director: Ben Creasey

Account Supervisor: Allison Hensley

Account Supervisor: Jon Glomb

Account Executive: Allie Waller

Account Coordinator: Abbey Reddington

Project Manager: Karen McEwen Gates

Senior Production Business Manager: Amy Trenz


Production Company Park Pictures

Executive Producer Jackie Kelman Bisbee

Executive Producer Justin Pollock

Director Terri Timely

Director of Photography Shawn Kim

Head of Production Anne Bobroff

Line Producer David Lambert


Editorial Company Cut and Run

Executive Producer Amburr Farls

Editor Frank Effron

Editorial Producer Brian Mulvey

Managing Director Michelle Eskin

Remote Edit Facility Running with Scissors


VFX & Finishing ArtJail

VFX Supervisor / Creative Director Steve Mottershead

Creative Director / Flame Lead Lee Towndrow

Head of Production John Skeffington

Flame Artists Emily Bloom, Chris Memoli, Ben Vaccaro, Jesper Nybroe, and Joel Osis

Nuke Artist Christian Mangual

Flame Assist Ben Elliot

CG Artist Ruoyu Li, Justin Miller, and Jimmy San

Colourist Fergus McCall, The Mill

Remote Color Facility Running with Scissors


Audio Post Facility Heard City

Producer Sasha Awn

Sound Designer and Mixer Mike Vitacco


Stock Music APM, Extreme Music and Asche & Spencer