Geico: advert-top-1 by The Martin Agency
- Location:
Remember when Randy Jackson judged questionable singers alongside Simon Cowell for American Idol? Well he’s back in the judge’s seat for the latest Geico ad.
The Martin Agency launched 'Dawg' today, the latest installment of Geico’s long-running and successful 'It’s Not Surprising' campaign. The ad parodies as legendary music producer and American Idol luminary Jackson judges a kennel club dog competition – and his penchant for using the world “dawg” becomes oddly more relevant.
There is also a behind-the-scenes video showing the making of 'Dawg'.
Credits
Client Credits:
Vice President, Marketing: Ted Ward
Assistant Vice President, Marketing: Bill Brower
Marketing Director, Media, Advertising: Melissa Halicy
Brand Team Senior Supervisor: Gary Aurand
Brand Team Supervisor: Tom Perlozzo
Brand Team Planner: Brighid Griffin
Brand Team Planner: Julia Nass
Brand Team Buyer: Tim Ware
Agency Credits:
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
Executive Producer: Brett Alexander
Senior Content Producer: Brian Fox
Junior Content Producer: Catherine Kennedy
Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Project Manager: Karen McEwen Gates
Financial Account Supervisor: Monica Cox
Production
Production Company: RadicalMedia, LLC
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Executive Producer: Frank Scherma
Head of Production: Cathy Dunn
Producer: Barbara Benson
Production Supervisor: Ted Liotopoulos
1st AD: Brian Stevens
Editorial
Editorial Company MackCut
Editor Ian Mackenzie
Editorial Producer Gina Pagano
Finishing
VFX, Finishing, and Color The Mill – New York
Finishing Executive Producer Chris Kiser
Finishing Senior Producer Colin Blaney
VFX Supervisor Keith Sullivan
Sound
Audio Post Facility Rainmaker Studios
Sound Designer and Mixer Jeff McManus
