Geico: Dawg by The Martin Agency

Client: Geico
Date: Nov 2017
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Remember when Randy Jackson judged questionable singers alongside Simon Cowell for American Idol? Well he’s back in the judge’s seat for the latest Geico ad.

The Martin Agency launched 'Dawg' today, the latest installment of Geico’s long-running and successful 'It’s Not Surprising' campaign. The ad parodies as legendary music producer and American Idol luminary Jackson judges a kennel club dog competition – and his penchant for using the world “dawg” becomes oddly more relevant.

There is also a behind-the-scenes video showing the making of 'Dawg'.


Client Credits:

Vice President, Marketing: Ted Ward

Assistant Vice President, Marketing: Bill Brower

Marketing Director, Media, Advertising: Melissa Halicy

Brand Team Senior Supervisor: Gary Aurand

Brand Team Supervisor: Tom Perlozzo

Brand Team Planner: Brighid Griffin

Brand Team Planner: Julia Nass

Brand Team Buyer: Tim Ware

Agency Credits:

Chief Creative Officer: Joe Alexander

Group Creative Director: Steve Bassett

Creative Director: Sean Riley

Senior Copywriter: Ken Marcus

Executive Producer: Brett Alexander

Senior Content Producer: Brian Fox

Junior Content Producer: Catherine Kennedy

Business Affairs Supervisor: Suzanne Wieringo

Senior Financial Affairs Manager: Amy Trenz

Account Director: Ben Creasey

Account Supervisor: Allison Hensley

Account Supervisor: Jon Glomb

Account Executive: Allie Waller

Project Manager: Karen McEwen Gates

Financial Account Supervisor: Monica Cox


Production Company: RadicalMedia, LLC

Director: Steve Miller

Executive Producer: Gregg Carlesimo

Executive Producer: Frank Scherma

Head of Production: Cathy Dunn

Producer: Barbara Benson

Production Supervisor: Ted Liotopoulos

1st AD: Brian Stevens


Editorial Company MackCut

Editor Ian Mackenzie

Editorial Producer Gina Pagano


VFX, Finishing, and Color The Mill – New York

Finishing Executive Producer Chris Kiser

Finishing Senior Producer Colin Blaney

VFX Supervisor Keith Sullivan


Audio Post Facility Rainmaker Studios

Sound Designer and Mixer Jeff McManus

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